From Carrots to Inspiration

From the beginnings of the incentive field, the carrot has been its symbol. The simple notion of “do this, get that” has great appeal on the surface. There’s only one problem. Research shows that it takes more than carrots to maximize performance. In fact, carrots alone can actually be damaging by robbing from future sales or other goals to achieve short-term results. That doesn’t mean carrots are bad or that Engagement has to be complicated.

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