A New Type of Advisory Service to Achieve Organizational Goals Through a Systemic Approach to People and Engagement

Who Can Benefit

  • CEOs and CFOs of organizations seeking to enhance performance from a strategic human capital management plan with meaningful scorecards for internal and external reporting.
  • Management seeking to benefit from an ROI-based approach to engagaing sales and non-sales employees, customers, distribution partners or any stakholders.
  • Middle-level managers in sales, marketing, human resources, operations, community engagement seeking to bring more systematic, ROI-based solutions to senior management.
  • Solution providers in all areas of engagement seeking to broaden their services and value proposition.

Our Solutions

The Engagement Agency was founded by the Enterprise Engagement Alliance at TheEEA.org, the world's only educational and certification organization focusing on engagement across the enterprise and provides training geared for senior management, sales and marketing, and operations.The Engagement Agency improves the ROI of people management with lower costs and more measurable ROI by applying a strategic and systematic approach supported by ISO 30414 human capital and ISO 10018 quality people management standards with ROI built into everything we do.

Strategic Services

  • The Engagement Agency advisory service offers employers and engagement solution-providers the strategic and tactical framework, and all the business practices, training and services they need to profit from a formal approach to human capital management and engagement supported by ISO 30414 human capital management and ISO 10018 quality people management practices and certification. 
  • We help organizations develop and implement a strategic or “enterprise” brand that unites customers, distribution partners, employees, vendors and communities.
  • The Engagement Agency helps any size organization create effective human capital management strategies and scorecards to achieve organizational objectives with greater efficiency and lower risk.
  • We help organizations assess and redesign if necessary the tactics used to measurably engage customers, patients, donors and other constituents; sales and non-sales employees; customers, distribution and supply chain partners, and communities, including such programs as incentives, loyalty, commmunications, learning, diversity and inclusion, innovation, gifting or just about any method used to engage people. 
  • We help organizations develop and implement a strategic or “enterprise” brand that unites customers, distribution partners, employees, vendors and communities.

Tactical 

  • We assess and/or design and implement engagement efforts for sales and non-sales employees; customers; distribution and supply chain partners, or any type of stakeholder in the for-profit, not-for-profit, and government domains. 
  • We transform traditional budgets for recognition, incentives, loyalty and related programs into profit centers by designing programs that achieve clear, measurable results, and can lower costs while improving both the results and stakeholder experience. 
  • We take the ‘warm and fuzzy’ out of Engagement by identifying the specific tactics—communication, learning, gamification, innovation, collaboration, rewards & recognition—best suited to achieve measurable goals.
  • We are experts in the emerging area of “content marketing,”— i.e., using useful information to inform and build trust, instead of just selling
  • The Engagement Agency provides all types of engagement solution-providers and their clients in the for-profit and non-profit sectors a complete set of tools to bring engagement solutions to their clients supported by the Engagement Agency as needed.

A profit-center focus. We transform traditional budgets for recognition, incentives, loyalty and related programs into profit centers by designing programs that achieve clear, measurable results, and can lower costs while improving both the results and stakeholder experience. We take the ‘warm and fuzzy’ out of engagement by identifying the specific tactics—communication, learning, gamification, innovation, collaboration, rewards & recognition—best suited to achieve measurable goals.

All solutions are zero-based. While the Engagement Agency offers a wide range of solutions through its agency model, it has no specific technology, learning program, communications, rewards or other service that it must sell as part of a solution if your organization already has one that it wishes to use.

The Engagement Agency is a new type of agency focused on strategy and ROI. We use research-based practices take traditional branding, loyalty, incentive, recognition and other marketing and human resources programs to the next level by addressing all the elements required to connect behavior to results. The Engagement Agency doesn’t sell advertising, promotion, incentives, communication, loyalty, websites, or recognition programs. We help engagement solution-providers and their clients profit from engagement by helping to develop formal, measurable engagement strategies and identify precisely the right tactics, solutions, and ROI measures for each program.

Industry partners. The Engagement Agency’s services are sold through designated and trained affiliates in marketing and management consulting, incentive, recognition, loyalty and other types of promotional or consulting companies seeking to bring formal, ROI-based engagement solutions to their clients. 
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