The Implementation Framework

The Engagement Agency uses a strategic and systematic approach to any assignment, strategic or tactical. The process starts with the organization's needs, objectives, challenges, and opportunities, whether related to overall human capital management and measurement or the application of return-on-investment processes to current expenditures to engage any audience. Significantly, this framework aligns with and supports the principles of the new European Union Corporate Sustainability Reporting Directive, which requires potentially tens of thousand of North American organizations and over one million organizations worldwide to disclose their workforce metrics and management practices; those of their distribution and supply chain partners, as well as address the interests of customers, distribution partners, and communities.

Ideally, your organization has developed a strategic or “enterprise” brand that includes a proposition central to all of your audiences connected to a strong internal culture. The enterprise brand and culture helps define the values and promises everyone can expect from your organization to better match customer expectations with their actual experiences with your organization.

That said, you don’t need to change your corporate culture to profit from Engagement principles. The Engagement Agency applies a scientific framework to help you rapidly identify the best way to accomplish short-, mid- or long-term goals related to managing the organization's overall expenditures on people or and/or on sales, marketing, employee productivity, quality, or well-being. This framework is based on understanding the key factors that translate behavior into results. It was built based on the independent curriculum developed by the Enterprise Engagement Alliance—all of our personnel have earned EEA Certification.

We take the ‘warm and fuzzy’ out of Engagement by using a systematic process for program design, implementation and measurement.

The framework includes a systematic approach that addresses all the issues needed to engage people to achieve organizational objectives:

A clear vision, mission, values, culture, objectives, and a brand story that addresses all of your organization’s audiences.

Assessment—using basic surveys, research and a ‘nominal group technique’ process to collect the information from the people who will make a difference.

Communications—addressing what people need to know, or want to know, to translate Engagement into action.

Learning and coaching—identifying what people need to know and ensuring they know how to do what’s being asked of them; providing management with the coaching they need to bring your brand message to the front lines.

Collaboration and Innovation—implementing ways to foster cooperation and generate ideas for customers, channel partners, employees—even communities.

Rewards & Recognition—identifying ways to boost morale, generate buzz, cement relationships, create memories, etc.

Return-on-investment—tracking the qualitative and quantitative benefits to your organization. By systematically addressing your Engagement issues, we help you find the most efficient way to achieve the desired results.

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