The Engagement Agency—Who We Are

Bruce Bolger
Paul Donehue
Todd Hanson
Ira Ozer

It is often said: Nothing happens unless somebody sells. The Engagement Agency was founded by the Enterprise Engagement Alliance at to rapidly expand the use of formal people management and ROI of engagement practices by: 1) educating organizational leaders and, 2) by creating a growing network of engagement solution-providers working together to bring the latest engagement solutions to their clients in business, not-for-profits, and government.

A focus on ROI. Our team includes the earliest proponents of Enterprise Engagement, a strategic and systematic approach to achieving organizational results by fostering the proactive involvement of all stakeholders. We developed the first formal education and certification program in 2009 based on extensive research proving the connection between employee and customer engagement and financial results.

A systematic approach. The Engagement Agency is the first advisory service designed to help: 1) employers profit from formal human capital management strategies and scorecards and ROI-based engagement solutions consistent with ISO 30414 Human Capital Reporting and ISO 10018 Quality People Management standards and certification, and, 2) to support a growing community of human resources, marketing, and other advisory firms seeking to bring engagement solutions to their clients.

Because many organizations do not apply a strategic and systematic approach to human capital management, measurement, and ROI-based processes to engage all stakeholders, many are not aware of the financial and experiential benefits of a strategic approach to people management and the ability to measure the ROI of almost any engagement tactic for customers, sales and non-sales employees, distribution and supply chain partners, communities, and any stakeholders.

A community of solutions. Engagement Agency partners consist of a growing number of specialists in all areas of engagement, including full-service agencies and specialists in brand architecture, alignment and culture; coaching; learning; surveys, feedback, and assessment; communications in all media; innovation and collaboration; gamification; engagement technology; job design; analytics and other areas of engagement – all dedicated to bringing formal engagement solutions to their clients. 

We are trained in the framework and implementation process of engagement, supported when desired by a national team of experts selected specifically based on client needs and resources. All the Engagement Agency’s solutions are designed solely to address the needs of clients. We offer no “pre-packaged” solution other than an engagement framework already available at no cost from the Enterprise Engagement Alliance at, upon which our methodologies are based.

Backed by training in formal methods. Engagement Agency partners receive advanced training in business development, consulting, and other support services specifically related to clients’ needs, including help with mergers and acquisitions. We work with solution providers in all aspects of engagement, from assessment and coaching to learning and communications (including digital, web, face-to-face, etc.), as well as innovation and collaboration, rewards and recognition, analytics, etc. 

The goal is to help organizations seeking to profit from engagement align all of the tactical tools needed to engage people to achieve measurable results.

Senior Engagement Agency Advisors


Bruce Bolger, Bolger has over 25 years of experience related to the engagement field through the unique perspective of both a business journalist and consultant to hundreds of companies and as head of several research and education organizations in the area of engagement. He is a past president of what is today known as the Incentive Research Foundation; founder of the Forum for People Performance Management and Measurement at Northwestern University and later of the Enterprise Engagement Alliance education and outreach organization, and author of two books on engagement and educational programs on incentive program design that included a process that also addressed all of the key levers of engagement, including communications, learning, and measurement. Bruce is founder and President of the Enterprise Engagement Alliance at


Paul Donehue, Paul has made a life's study out of working with and motivating people. His background in sales and sales management has spanned three decades, during which he's held the positions of Retail Sales Associate & Store Manager, Field Sales Representative, Sales Manager, and Vice President of Sales. As President of Paul Charles & Associates, Paul consults with business owners and senior level managers to help establish and implement the most effective sales, business development and sales management strategies. He regularly conducts training and coaching programs, and has spoken at many corporate and association events. Paul is founder and President of Paul Charles Associates, an advisory firm specializing in sales and non-sales employee engagement and business development.


Todd Hanson, Todd is an early pioneer in business operating systems and return-on-investment of engagement services. As a top performing account executive during the 1990s, he personally witnessed that the most successful organizations always had a strategic and systematic approach to the way they managed their businesses and applied an ROI-based approach to the way they designed their human capital investments. Todd has spent the last 20 years of his career applying ROI to engagement services and more recently to helping CEOs implement business operating systems to improve performance, stakeholder experiences, and personal peace of mind. Todd is founder and President of Catalyst Performance Group, a leader in business operating systems and ROI of engagement processes.


Ira Ozer, Ira provides both program design advisory services and managed outsourcing oversight based on his longstanding dedication to building a network of engagement solution providers to provide organizations the specific solutions they need. He became involved with the Enterprise Engagement Alliance upon its formation in 2007 by helping to assemble the original team of faculty who helped contribute the foundation to the research-based framework for profiting from engagement. He is a Certified Professional of Incentive Management (CPIM) and Certified Engagement Practitioner of the Enterprise Engagement Alliance. Ira has received the Certified Recognition Professional (CRP) designation from the Recognition Professionals International (RPI) and is a Certified Innovation Trainer from Solution People, one of the leading innovation training companies. Ira is founder and President of Engagement Partners. Ozer is an expert is managed outsourcing in all areas of engagement. 

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